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STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS


DUNCAN J., GINTER P., SWAYNE L.

wydawnictwo: WILEY, 2008, wydanie VI

cena netto: 360.00 Twoja cena  342,00 zł + 5% vat - dodaj do koszyka

The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care.

Demonstrates how strategic managers may become strategic thinkers

Shows how to develop and document a plan of action through strategic planning

Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis.

Provides strategic momentum “maps” and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions

Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives

Appendix A has been revised to match new strategic thinking and implement the strategic momentum model

Contains 8 new cases plus 4 completely updated classics.


Table of Contents

Preface.

Part 1 Strategic Management.
Chapter 1 The Nature of Strategic Management.
Chapter 2 Understanding and Analyzing the General Environment and the Health Care Environment.
Chapter 3 Service Area Competitor Analysis.
Chapter 4 Internal Environmental Analysis and Competitive Advantage.
Chapter 5 Directional Strategies.
Chapter 6 Developing Strategic Alternatives.
Chapter 7 Evaluation of Alternatives and Strategic Choice.
Chapter 8 Value Adding Service Delivery Strategies.
Chapter 9 Value Adding Support Strategies.
Chapter 10 Communicating the Strategy and Developing Action Plans.

Part 2 Appendices.
Appendix A Analyzing Strategic Health Care Cases.
Appendix B Oral Presentations for Health Care Professionals.

Part 3 Cases in the Health Care Sector.
Case 1 The U.S. Health Care System.
Case 2 Methodist Healthcare: Managing for the Future.
Case 3 Community Blood Center of the Carolinas.
Case 4 ASPIRE2 in Arkansas.
Case 5 MMG: Can This Relationship be Saved? The Midwestern Medical Group Integration Journey.
Case 6 Vietnam International Hospital: What Now?.
Case 7 Indian Health Service: Creating a Climate for Change.
Case 8 Dr. Louis Mickael: The Physician as Strategic Manager.
Case 9 The New Office of Women’s Health: Building Consensus to Establish a Strong Foundation.
Case 10 The Rosemont Behavioral Health Center.
Case 11 Riverview Regional Medical Center: An HMA Facility.
Case 12 AIDSCAP Nepal.
Case 13 Emanuel Medical Center: Crisis in the Health Care Industry.
Case 14 Cooper Green Hospital and the Community Care Plan.
Case 15 U.S. HealthSolutions.
Case 16 C. W. Williams Health Center: A Community Asset.
Case 17 RMC's Institutional Ethics Committee: Work To Do.
Case 18 The Premier Health Care Alliance Emerges.
Case 19 The Case for Open Heart Surgery at Cabarrus Memorial Hospital.
Case 20 Sunshine County Health Department: Strategy Implementation.

Index

904 pages, Hardcover

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