The present work describes research focused on an analysis of determinants
of company effectiveness conducted on a selected sample of Polish stock exchange
companies.
Its aim was to identify the factors which contribute to better results of
particular companies. The research focused on a sample of companies which made their first
listing on the Warsaw Stock Exchange in 2007. Results of those companies, which entered
the exchange at more or less the same time, vary greatly and in many cases they took
completely routes of progress. Among the 81 2007 IPOs ten were selected which noted the
best tendencies in terms of stock quotes between their first listing and the end of 2008.
The analysis took into account such elements as: ownership structure, composition and
structure of supervisory boards, a company environment and a relationship with that
environment, implemented sales strategies, management of investor relations and company
image in the media.
Table of Contents
CONTENTS
ACKNOWLEDGEMENTS
1. INTRODUCTION - METHODOLOGICAL CONSIDERATIONS AND OWNERSHIP STRUCTURE OF THE
RESEARCH SAMPLE (Maria Aluchna, Mikołaj Pindelski)
1.1. Preface
1.2. Methodology
1.2.1. The aim of the research
1.2.2. The selection of the research sample
1.2.3. A short characteristics of the researched companies
1.3. Ownership structure
1.3.1. The significance of ownership structure in the context of company
effectiveness
1.3.2. The criteria for the analysis of ownership structure
1.3.3. The structure of ownership in the analysed companies
2. BUSINESS ENVIRONMENT AND STRATEGIES CONCERNING KEY STAKEHOLDERS (Maria
Aluchna, Piotr Ostrowski, Mikołaj Pindelski)
2.1. Business environment
2.1.1. Introduction
2.1.2. Porter five forces analysis
2.1.3. The Analysis of the selected companies using Porter five forces model
2.1.4. Summary
2.2. The supervisory board
2.2.1. The significance of the supervisory board in the context of company
effectiveness
2.2.2. Criteria for the analysis of the supervisory board
2.2.3. Supervisory boards of the analysed companies
2.3. Sales strategies as a determinant of the success of the analysed companies
2.3.1. The building of a competitive advantage on the level of the salesdepartment
2.3.2. Sales strategy
2.3.3. Sales strategies - summary
3. MEDIA AND INVESTOR RELATIONS (Rafał Mrówka, Justyna
Szumniak-Samolej)
3.1. Media image and methods of its development
3.1.1. Significance of the image development of stock exchange companies
3.1.2. 2007 IPO companies' image in economic press
3.1.2.1. Aim of the research, its scope and the applied method
3.1.2.2. Research results
3.1.3. Media image and its development - summary
3.2. Investor relations
3.2.1. Corporate internet investor relations websites
3.2.1.1. Structure of IR websites
3.2.1.2. Model Investor Relations Website
3.2.2. Analysis of the structure and contents of the investor relation websites of the
analysed companies
3.2.3. Results of the IR services research and stock quotes of the companies -
summary
3.2.4. Appendix - layout of the Investor Relations websites of the analysed companies (as
on 28.09.2009)
4. CAUSES OF THE COMPANIES' SUCCESS - CONCLUSIONS (Maria Aluchna, Rafał
Mrówka, Piotr Ostrowski, Mikołaj Pindelski, Justyna Szumniak-Samolej)
BIBLIOGRAPHY
NETOGRAPHY
LIST OF TABLES
LIST OF CHARTS
SUMMARY
114 pages, Paperback
