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TROUT ON STRATEGY

TROUT J., wydawnictwo: MCGRAW-HILL, 2004, wydanie I

cena netto: ~~98.00~~ Twoja cena 93,10 zł + 5% vat - dodaj do koszyka

From the bestselling coauthor of Positioning-essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than... >>>

POSITIONING. THE MARKETING CLASSIC.

TROUT J., wydawnictwo: MCGRAW-HILL, 2001, wydanie I

cena netto: ~~85.00~~ Twoja cena 80,75 zł + 5% vat - dodaj do koszyka

Postioning. The Battle for Your Mind 'One of the most important communication books I've ever read. I highly recommend it!' Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager The first book to deal... >>>

ACCOUNTING FOR DERIVATIVES AND HEDGING INTERNATIONAL EDITION

TROMBLEY M., wydawnictwo: MCGRAW-HILL, 2003, wydanie

cena netto: ~~196.00~~ Twoja cena 186,20 zł + 5% vat - dodaj do koszyka

Accounting for Derivatives and Hedging Accounting for Derivatives and Hedging by Mark Trombley, is a short (250-page) supplement for Advanced Accounting and other upper level accounting courses. While many books used for these courses contain... >>>

QUANTITATIVE STRATEGIES FOR ACHIEVING ALPHA: THE STANDARD AND POOR'S

TORTORIELLO R. / APPROACH TO TESTING YOUR INVESTMENT CHOICES, wydawnictwo: MCGRAW-HILL, 2008, wydanie I

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Alpha, higher-than-expected returns generated by an investment strategy, is the holy grail of the investment world. Achieve alpha, and you've beaten the market on a risk-adjusted basis. Quantitative Strategies for Achieving Alpha was borne from... >>>

THE NEW ARTICULATE EXECUTIVE:LOOK ACT AND SOUND LIKE A LEADER

TOOGOOD G., wydawnictwo: MCGRAW-HILL, 2010, wydanie I

cena netto: ~~85.20~~ Twoja cena 80,94 zł + 5% vat - dodaj do koszyka

net price + 5% vat. Corporate coach Granville Toogood has trained some of the biggest names in business today—including 38 top executives in the Fortune 50—and his bestselling book, The Articulate Executive, has become the gold... >>>

VALUE-ADDED SELLING:HOW TO SELL MORE PROFITABLY CONFIDENTLY

TOM REILLY / AND PROFESSIONALLY BY COMPETING ON VALUE /, wydawnictwo: MCGRAW-HILL, 2010, wydanie III

cena netto: ~~149.30~~ Twoja cena 141,84 zł + 5% vat - dodaj do koszyka

net price + 5% vat. One of the World's Most Popular Sales Methods—Updated to Give You the Edge on Today's Demanding Customers! Tom Reilly, creator of the value-added selling method, has good news for you: Even in today’s... >>>

BUILDING FINANCIAL MODELS

TJIA J., wydawnictwo: MCGRAW-HILL, 2009, wydanie II

cena netto: ~~385.00~~ Twoja cena 365,75 zł + 5% vat - dodaj do koszyka

The ability to effectively create and interpret financial models is one of the most valued skills in corporate finance--from Wall Street to Main Street. Now, the acclaimed guide to designing, building, and implementing valuation projection models... >>>

BUILDING FINANCIAL MODELS

TJIA J., wydawnictwo: MCGRAW-HILL, 2004, wydanie I

cena netto: ~~270.00~~ Twoja cena 256,50 zł + 5% vat - dodaj do koszyka

Financial modeling is essential for determining a companys current value and projecting its future performance, yet few books explain how to build models for accurately interpreting financial statements. Building Financial Models is the first book... >>>

EXERCISE YOUR EXECUTIVE BRAIN

TIMMERMAN CHARLES, wydawnictwo: MCGRAW-HILL, 2010, wydanie I

cena netto: ~~98.40~~ Twoja cena 93,48 zł + 5% vat - dodaj do koszyka

net price + 5% vat. 500 Brain-Building Exercises for Boosting Job Performance Just like the body, the mind needs a focused exercise routine in order to stay healthy and honed—and a daily regimen of games, teasers, and puzzles is the... >>>

STRATEGIC MANAGEMENT CONCEPTS AND CASES

THOMPSON, STRICKLAND, wydawnictwo: MCGRAW-HILL, 2004, wydanie XIII

cena netto: ~~295.00~~ Twoja cena 280,25 zł + 5% vat - dodaj do koszyka

Thompson and Strickland's, Strategic Management, has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy... >>>

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