Zarządzanie marketingowe Bankowa.pl

HOW COOL BRANDS STAY HOT

BEHRER M. VAN DEN BERGH J., wydawnictwo: KOGAN PAGE, 2013, wydanie II

cena netto: ~~123.40~~ Twoja cena 117,23 zł + 5% vat - dodaj do koszyka

How Cool Brands Stay Hot Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what... >>>

ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS

BELCH G. BELCH M., wydawnictwo: MCGRAW-HILL, 2008, wydanie VIII

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look... >>>

SILENT SELLING: BEST PRACTICES AND EFFECTIVE STRATEGIES IN VISUAL

BELL J. TERNUS K. / MERCHANDISING, wydawnictwo: FAIRCHILD BOOKS, 2011, wydanie IV

cena netto: ~~354.20~~ Twoja cena 336,49 zł + 5% vat - dodaj do koszyka

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition is... >>>

THE MCGRAW-HILL 36-HOUR COURSE PRODUCT DEVELOPMENT

BELZ A., wydawnictwo: MCGRAW-HILL, 2010, wydanie I

cena netto: ~~85.00~~ Twoja cena 80,75 zł + 5% vat - dodaj do koszyka

net price + 5% vat. Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative... >>>

GOOD FOR BUSINESS: THE RISE OF THE CONSCIOUS CORPORATION

BENETT A. O'REILLY A. WELCH G. GOBHAI C., wydawnictwo: PALGRAVE MACMILLAN, 2009, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

In order to satisfy the heightened demands of today’s more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their... >>>

EMPOWERED: UNLEASH YOUR EMPLOYESS ENERGIZE YOUR CUSTOMERS

BERNOFF J. SCHADLER T., wydawnictwo: HARVARD BUSINESS, 2010, wydanie I

cena netto: ~~156.00~~ Twoja cena 148,20 zł + 5% vat - dodaj do koszyka

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business Two vice presidents at Forrester Research (Bernoff is also the coauthor of Groundswell) offer a rare thing: a book about using new technologies that... >>>

MASTER DATA MANAGEMENT & CUSTOMER DATA INTEGRATION FOR A GLOBAL ENTER.

BERSON A. DUBOV L., wydawnictwo: MCGRAW-HILL, 2007, wydanie I

cena netto: ~~260.00~~ Twoja cena 247,00 zł + 5% vat - dodaj do koszyka

Transform your business into a customer-centric enterprise Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data... >>>

ECONOMICS OF STRATEGY 5TH EDITION INTERNATIONAL STUDENT VERSION

BESANKO D. DRANOVE D. SCHAEFFER S. SHANLEY M., wydawnictwo: WILEY, 2009, wydanie V

cena netto: ~~350.00~~ Twoja cena 332,50 zł + 5% vat - dodaj do koszyka

In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy.... >>>

SELLING FINANCIAL PRODUCTS

BEXLEY J., wydawnictwo: PEARSON ED, 2011, wydanie I

cena netto: ~~378.80~~ Twoja cena 359,86 zł + 5% vat - dodaj do koszyka

A solid foundation to selling financial products and services. Bexley is designed to take the fear out of selling by explaining key concepts and then effectively showing readers how to apply the concepts to selling financial products. And since... >>>

BUSINESS TO BUSINESS MARKETING

BIEMANS W., wydawnictwo: MCGRAW-HILL, 2010, wydanie I

cena netto: ~~277.20~~ Twoja cena 263,34 zł + 5% vat - dodaj do koszyka

Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels... >>>

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