Zarządzanie marketingowe Bankowa.pl

NEW PRODUCTS MANAGEMENT

CRAWFORD C.M. DI BENEDETTO C.A., wydawnictwo: MCGRAW-HILL, 2008, wydanie IX

cena netto: ~~300.00~~ Twoja cena 285,00 zł + 5% vat - dodaj do koszyka

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the... >>>

SALES MANGEMENT CONCEPT AND CASES

CRON W.L., wydawnictwo: WILEY, 2009, wydanie X

cena netto: ~~305.00~~ Twoja cena 289,75 zł + 5% vat - dodaj do koszyka

Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and... >>>

THE MAN WHO SOLD AMERICA

CRUICKSHANK J.L. SCHULTZ A.W., wydawnictwo: HBS, 2010, wydanie I

cena netto: ~~130.90~~ Twoja cena 124,36 zł + 5% vat - dodaj do koszyka

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century We're living in the Age of Persuasion. Leaders and organizations of all kinds—public and private, large and small&... >>>

THE CELEBRITY EXPERIENCE INSIDER SECRETS TO DELIVERING RED CARPET

CUTTING D. / CUSTOMER SERVICE, wydawnictwo: JOHN WILEY, 2008, wydanie I

cena netto: ~~120.00~~ Twoja cena 114,00 zł + 5% vat - dodaj do koszyka

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to... >>>

INTERNATIONAL BUSINESS: EUROPEAN EDITION

CZINKOTA M. RONKAINEN I. MOFFETT M. MARINOVA S. MARINOV M., wydawnictwo: WILEY, 2009, wydanie I

cena netto: ~~265.00~~ Twoja cena 251,75 zł + 5% vat - dodaj do koszyka

Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book ‘International Business’ 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H.... >>>

BRILLIANT NETWORKING WHAT THE BEST NETWORKERS KNOW SAY AND DO

D'SOUZA S., wydawnictwo: PEARSON ED, 2010, wydanie II

cena netto: ~~84.70~~ Twoja cena 80,47 zł + 5% vat - dodaj do koszyka

Being brilliant at networking is the essential skill for personal and career success, whether going after a dream job, branching out and starting a business or simply to meet new people. With new and updated chapters, the second edition of this... >>>

SALES MANAGEMENT

DALRYMPLE D., wydawnictwo: WILEY, 2004, wydanie VIII

cena netto: ~~260.00~~ Twoja cena 247,00 zł + 5% vat - dodaj do koszyka

This book is designed to help students learn sales management concepts and how to apply them to solve business problems. Most marketing students start their careers as salespeople, but they need to understand the role of the sales manager to... >>>

MARKETING THROUGH TURBULENT TIMES

DARROCH J., wydawnictwo: PALGRAVE MACMILLAN, 2010, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these... >>>

COMPETITIVE SUCCESS HOW BRANDING ADDS VALUE

DAVIS J.A., wydawnictwo: WILEY, 2009, wydanie I

cena netto: ~~220.00~~ Twoja cena 209,00 zł + 5% vat - dodaj do koszyka

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, ... >>>

BRAND ASSET MANAGEMENT

DAVIS S., wydawnictwo: JOSSEY AND BASS, 2000, wydanie I

cena netto: ~~170.00~~ Twoja cena 161,50 zł + 5% vat - dodaj do koszyka

Brand Asset Management Driving Profitable Growth Through Your Brands IS TIDE BETTER THAN SURF? Starbucks better than Caribou Coffee? Maybe not. But a company's brand has the power to differentiate its products and services from those of its... >>>

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