Zarządzanie marketingowe Bankowa.pl

MANAGING BRAND EQUITY

AAKER D., wydawnictwo: FREE PRESS, 1991, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

Managing Brand Equity Capitalizing on the value of a brand name The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness,... >>>

MARKETING RESEARCH TENTH EDITION INTERNATIONAL STUDENT VERSION

AAKER D.A., wydawnictwo: WILEY, 2010, wydanie X

cena netto: ~~330.00~~ Twoja cena 313,50 zł + 5% vat - dodaj do koszyka

The true triumph of an organization lies in the quality of data it has and the insights it generates using the data. By learning how to obtain marketing data related to customers, competitors, and the industry, students can set themselves up&... >>>

CHANGE YOUR BUSINESS WITH NLP: POWERFUL TOOLS TO IMPROVE YOUR

AGNESS L./ ORGANISATION'S PERFORMANCE AND GET RESULTS, wydawnictwo: WILEY, 2010, wydanie I

cena netto: ~~121.80~~ Twoja cena 115,71 zł + 5% vat - dodaj do koszyka

net price + 5% vat. Transform the way your business works. Neuro-Linguistic Programming (NLP) techniques can be applied to all business challenges. As a leader or manager in either the public or private sectors, whatever your industry or... >>>

INTERNATIONAL MARKETING & EXPORT MANAGEMENT

ALBAUM G. DUERR E., wydawnictwo: PEARSON, 2011, wydanie VII

cena netto: ~~391.20~~ Twoja cena 371,64 zł + 5% vat - dodaj do koszyka

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as ... >>>

SELLING TO THE GOVERNMENT: WHAT IT TAKES TO COMPETE AND WIN IN THE

AMTOWER M. / WORLD'S LARGEST MARKET, wydawnictwo: WILEY, 2011, wydanie I

cena netto: ~~170.00~~ Twoja cena 161,50 zł + 5% vat - dodaj do koszyka

net price + 5% vat. Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government... >>>

CUSTOMER RELATIONSHIP MANAGEMENT

ANDERSON K., KERR C., wydawnictwo: MCGRAW-HILL, 2002, wydanie I

cena netto: ~~100.00~~ Twoja cena 95,00 zł + 5% vat - dodaj do koszyka

Customer Relationship Management By KRISTIN L. ANDERSON INTRODUCTION This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy,... >>>

DIRECT STORE DELIVERY CONCEPTS APPLICATIONS AND INSTRUMENTS

ANDREAS O. SCHOPPENGERD F.J. SHARIATMADARI R., wydawnictwo: SPRINGER, 2009, wydanie I

cena netto: ~~311.00~~ Twoja cena 295,45 zł + 5% vat - dodaj do koszyka

Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries. In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business... >>>

CURRENT TRENDS IN COMMODITY SCIENCE MARKET RESEARCH

ANKIEL-HOMA M. WITCZAK J. EDITORS, wydawnictwo: WYD UE POZNAŃ, 2010, wydanie I

cena netto: ~~41.60~~ Twoja cena 39,52 zł + 5% vat - dodaj do koszyka

CURRENT TRENDS IN COMMODITY SCIENCE MARKET RESEARCH Preface (Magdalena Ankiel-Homa, Joanna Witczak) 5 Regina Borek-Wojciechowska Quality of yoghurts available in the Polish market 7 Joanna Witczak What does safety and ąuality mean for... >>>

CONTEMPORARY ADVERTISING.

ARENS W., wydawnictwo: MCGRAW-HILL, 2002, wydanie I

cena netto: ~~269.00~~ Twoja cena 255,55 zł + 5% vat - dodaj do koszyka

Contemporary Advertising Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition,... >>>

MARKETING AN INTRODUCTION WITH MYMARKETINGLAB

ARMSTRONG G. KOTLER PH. / PEARSON ETEXT STUDENT ACCESS CODE CARD /, wydawnictwo: PEARSON ED, 2010, wydanie X

cena netto: ~~392.70~~ Twoja cena 373,07 zł + 5% vat - dodaj do koszyka

net price + 5% vat. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With... >>>

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