Zarządzanie marketingowe Bankowa.pl

CUSTOMER ENGAGEMENT MANAGEMENT PRACTICES IN THE CONSUMER GOODS AND SERVICES SECTOR

ŻYMINKOWSKA K. WIECHOCZEK J. KIEŻEL M., wydawnictwo: DIFIN, 2019, wydanie I

cena netto: ~~61.89~~ Twoja cena 58,80 zł + 5% vat - dodaj do koszyka

Customer engagement Management practices in the consumer goods and services sector Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In... >>>

SUSTAINABLE MANAGEMENT MARKETING PERSPECTIVE ESSENCE DETERMINANTS AND MANIFESTATIONS

SERETNY M., wydawnictwo: WYD PW, 2018, wydanie I

cena netto: ~~37.80~~ Twoja cena 35,91 zł + 5% vat - dodaj do koszyka

Sustainable Management — Marketing Perspective. Essence, Determinants and Manifestations The reviewed work, according to its author, aims to „start a discussion on the innovative approach to management, which will lead to the... >>>

MARKETING AUTOMATION REVOLUTION USING THE POTENTIAL OF BIG DATA

BŁAŻEWICZ G., wydawnictwo: PWN, 2018, wydanie I

cena netto: ~~86.55~~ Twoja cena 82,22 zł + 5% vat - dodaj do koszyka

Marketing Automation Revolution Using the potential of Big Data Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of... >>>

DESIGNING A HEALTH TOURISM PRODUCT STRUCTURE MODEL IN THE PROCESS OF MARKETING MANAGEMENT

DRYGLAS D., wydawnictwo: PWN, 2018, wydanie I

cena netto: ~~86.49~~ Twoja cena 82,17 zł + 5% vat - dodaj do koszyka

Designing a health tourism product structure model in the process of marketing management This monograph provides an eloquently written, critical analysis of health tourism product marketing management. 256 pages, Paperback... >>>

SPORTS MARKETING

SHANK M.D. LYBERGER M.R., wydawnictwo: ROUTLEDGE, 2014, wydanie I

cena netto: ~~512.00~~ Twoja cena 486,40 zł + 5% vat - dodaj do koszyka

Sports Marketing Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory... >>>

COMPETITION AND COOPERATION IN THE MANAGEMENT THEORY AND PRACTICE

JEDYNAK P. ED., wydawnictwo: WYD UJ, 2014, wydanie I

cena netto: ~~64.60~~ Twoja cena 61,37 zł + 5% vat - dodaj do koszyka

Competition and Cooperation in the Management Theory and Practice Present organizations in order to maintain market competitiveness have to take numerous actions which can be assigned to two categories: competing, cooperating. Parallel... >>>

STORE CHOICE STORE LOCATION AND MARKET ANALYSIS

WRIGLEY N., wydawnictwo: TAYLOR & FRANCIS, 2014, wydanie I

cena netto: ~~590.00~~ Twoja cena 560,50 zł + 5% vat - dodaj do koszyka

Store Choice, Store Location and Market Analysis This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the... >>>

THE BLING DYNASTY WHY THE REIGN OF CHINESE LUXURY SHOPPERS

RAMBURG E., wydawnictwo: WILEY, 2014, wydanie I

cena netto: ~~199.00~~ Twoja cena 189,05 zł + 5% vat - dodaj do koszyka

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers... >>>

HEGARTY ON CREATIVITY THERE ARE NO RULES

HEGARTY J., wydawnictwo: THAMES & HUDSON, 2014, wydanie I

cena netto: ~~60.00~~ Twoja cena 57,00 zł + 5% vat - dodaj do koszyka

Hegarty on Creativity: There are No Rules Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in... >>>

SERVICE-DOMINANT LOGIC

LUSCH R.F. VARGO ST.L., wydawnictwo: CAMBRIDGE UNIVERSITY, 2014, wydanie I

cena netto: ~~383.00~~ Twoja cena 363,85 zł + 5% vat - dodaj do koszyka

Service-Dominant Logic In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view... >>>

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