Zarządzanie marketingowe Bankowa.pl

COMPETITIVE SUCCESS HOW BRANDING ADDS VALUE

DAVIS J.A., wydawnictwo: WILEY, 2009, wydanie I

cena netto: ~~220.00~~ Twoja cena 209,00 zł + 5% vat - dodaj do koszyka

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, ... >>>

COMPLITE GUIDE TO ACCELERATING SALES FORCE PERFORMANCE

ZOLTNERS A., wydawnictwo: AMACOM, 2001, wydanie I

cena netto: ~~350.00~~ Twoja cena 332,50 zł + 5% vat - dodaj do koszyka

The Complete Guide to Accelerating Sales Force Performance Andris A. Zoltners, Ph.D., Prabhakant Sinha, Ph.D. and Greggor A. Zoltners How can companies add 5% to their top line (without extra expenses)? By maximizing the effectiveness of their... >>>

CONNECTIVE BRANDING BUILDING BRAND EQUITY IA A DEMANDING WORLD

FISHER C. VALLASTER C., wydawnictwo: WILEY, 2008, wydanie I

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to... >>>

CONQUERING CONSUMERSPACE. MARKETING STRATEGIES FOR BRANDED WORLD.

SOLOMON M.R., wydawnictwo: AMACOM, 2003, wydanie I

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

Conquering Consumerspace Marketing Strategies for a Branded World By Michael R. Solomon Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy. Once upon a time, marketers ... >>>

CONSULTANT'S SCORECARD

PHILLIPS, wydawnictwo: MCGRAW-HILL, 2000, wydanie I

cena netto: ~~170.00~~ Twoja cena 161,50 zł + 5% vat - dodaj do koszyka

Consultant's Scorecard How can consultants prove the value of their work to clients? How can the actual impact of a consulting project and, more importantly, the return on investment be assessed and verified for consultants and clients alike? ... >>>

CONSUMER BEHAVIOR

PETER J.P. OLSON J., wydawnictwo: MCGRAW-HILL, 2010, wydanie IX

cena netto: ~~310.00~~ Twoja cena 294,50 zł + 5% vat - dodaj do koszyka

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and... >>>

CONSUMER BEHAVIOR BUILDING MARKETING STRATEGY

HAWKINS, BEST, CONEY, wydawnictwo: MCGRAW-HILL, 2001, wydanie VII

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

Consumer Behavior: Building Market Strategy Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is... >>>

CONSUMER BEHAVIOR IN FASHION

SOLOMON M. RABOLT N., wydawnictwo: PEARSON ED, 2008, wydanie II

cena netto: ~~460.00~~ Twoja cena 437,00 zł + 5% vat - dodaj do koszyka

In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition... >>>

CONSUMER BEHAVIOR ON INTERNATIONAL MARKET

SMYCZEK SŁ., wydawnictwo: PLACET, 2012, wydanie I

cena netto: ~~57.75~~ Twoja cena 54,86 zł + 5% vat - dodaj do koszyka

Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, ... >>>

CONSUMER BEHAVIOR PLUS MYMARKETINGLAB GLOBAL EDITION 9E

SOLOMON M., wydawnictwo: PEARSON ED, 2010, wydanie IX

cena netto: ~~475.00~~ Twoja cena 451,25 zł + 5% vat - dodaj do koszyka

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth... >>>

książek: 451, strona 8 z 46
<<< - 3 4 5 6 7 8 9 10 11 12 13 - >>>

Jeśli chcesz wiedzieć czy coś nowego pojawiło się w tym dziale, możesz subskrybować nowości z tego działu podając swój e-mail. Jeśli pojawi się coś nowego na półce, otrzymasz informację.