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For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it.

 Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.

In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference.  Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage.

 A revised edition that replaces the 2007 release, Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees.  It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management.

 Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.

Table of Contents

Foreword Sam Simon Simon, Sam

Introduction 1

Pt. 1 Why emotions matter 13

1 The new mental model 15

2 The science of facial coding 37

3 Emotions and motivations 75

Pt. 2 Marketplace applications 97

4 Branding 99

5 Offer design, packaging and usability 129

6 Advertising 157

7 Sales 193

8 Retail service 227

Pt. 3 Workplace applications 255

9 Leadership 257

10 Employee management 289

Afterword 323

References 327

Credits and permissions 337

Index 341

368 pages, Paperback