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ACHIEVING EXCELLENCE IN FUNDRAISING 3RD EDITIONTEMPEL E.R. SEILER T.L. ALDRICH E.E. (EDITORS)wydawnictwo: WILEY, 2010, wydanie IIIcena netto: The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle. Table of Contents List of Tables, Figures, and Exhibits. Foreword (Paulette Maehara). Preface. Acknowledgments. The Editors. The Authors. PART ONE: FUNDRAISING: THE ART OF RELATIONSHIP BUILDING. 1 A Philosophy of Fundraising (Henry A. Rosso, Introduction by Eugene R. Tempel). 2 Plan to Succeed (Timothy L. Seiler). 3 Developing a Constituency for Fundraising (Timothy L. Seiler). 4 Developing and Articulating a Case for Support (Timothy L. Seiler and Eva E. Aldrich). PART TWO: STRUCTURING YOUR FUNDRAISING. 5 The Total Development Plan (Timothy L. Seiler). 6 The Annual Fund (Henry A. Rosso, Updates by Meg Gammage-Tucker). 7 Major Gifts (James M. Hodge). 8 Capital Campaigns (Robert Pierpont). 9 Establishing a Planned Giving Program (Dean Regenovich). PART THREE: DISCOVERING WHAT DONORS VALUE. 10 Contemporary Dynamics of Philanthropy (Patrick M. Rooney and Sarah K. Nathan). 11 Prospect Research (Vicky Martin). 12 Corporate Giving and Fundraising (Dwight F. Burlingame). 13 Foundation Fundraising (Gwendolyn Perry Davis). 14 Women as Donors (Debra J. Mesch and Andrea Pactor). 15 High-Net-Worth Donors (Marti K. S. Heil and Sandra Bate). 16 Ethnicity and Giving (Lilya Wagner, Introduction by Una Okonkwo Osili). 17 Giving Differences Among the Generations (Melissa S. Brown with Xiaonan Kou). PART FOUR: THE ART OF SOLICITATION AND STEWARDSHIP. 18 Personal Solicitation (Kim Gattle). 19 Direct Mail Marketing (Mal Warwick). 20 E-Mail and Internet Solicitation (Jeff Stanger). 21 Special Events (Roberta L. Donahue). 22 Telephone Solicitation (Jonathan D. Purvis). 23 The Practice of Stewardship (William G. Enright and Timothy L. Seiler). PART FIVE: INVOLVING VOLUNTEERS IN FUNDRAISING. 24 The Trustee's Role in Fundraising (Ted R. Grossnickle). 25 Volunteer Management (Tyrone M. Freeman). 26 Using Social Media to Energize and Mobilize Your Volunteers (Jay B. Love). PART SIX: MANAGING THE FUNDRAISING PROCESS. 27 Managing the Fundraising Program (Elizabeth A. Elkas). 28 Leadership and Team Building (Lilya Wagner). 29 Organizational Strengths and Vulnerabilities (Eugene R. Tempel). 30 Donor Database Management and Segmentation (Jeffrey A. Lindauer). 31 Budgeting for Fundraising and Evaluating Performance (James M. Greenfield). 32 Marketing and Communications for Fundraising (Sandra Bate). 33 Selecting and Working with Fundraising Consultants (Margaret M. Maxwell). 34 Fundraising for Grassroots Nonprofi ts (Kim Klein). PART SEVEN: ETHICS AND ACCOUNTABILITY. 35 Ethical Frameworks for Fundraising (Eugene R. Tempel). 36 The Law and Fundraising (Philip M. Purcell). PART EIGHT: YOUR CAREER IN FUNDRAISING. 37 Fundraising as a Profession (Eva E. Aldrich). 38 Fundraising Credentialing (Eva E. Aldrich). 39 Preparing for the CFRE Exam (Eva E. Aldrich). 40 International Perspectives on Fundraising (Sharilyn Hale). 41 Resources for Strengthening Fundraising (Frances Huehls). Glossary of Fundraising Terms. References. Index. 544 pages, Hardcover
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