WE FIRST HOW BRANDS AND CONSUMERS USE SOCIAL MEDIA TO BUILD A BETTER MAINWARING S. / WORLD Bankowa.pl

We First

How Brands and Consumers Use Social Media to Build a Better World

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Table of Contents

PROLOGUE

Transforming the Engine of Capitalism
Redefining Self-Interest from Me First to We First
The Future of Profit is Purpose
Creating Sustainable Capitalism in Five Ways
Instilling We First Values into Capitalism
Why the World Needs a Responsible Private Sector
How Brands Build Their Business and a Better World
How Consumers Build Responsible Brands and a Better World
How Contributory Consumption Creates Sustainable Social Change
The Global Brand Initiative: The Future of the Private Sector

Epilogue
Endnotes

256 pages, Hardcover

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