ROUTLEGE HANDBOOK OF SPORT MANAGEMENT ROBINSON L. BODET G. DOWNWARD P. CHELLDURAI P. EDITORS Bankowa.pl

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published.

It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:

managing performance
marketing
human resource management
the economics and finance of sport
strategy
managing change
governance of sports organizations
customer relations
branding and retail.

With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Table of Contents

Section 1: Managing The Performance Of Sport Organizations

1. Contemporary Issues In The Performance Of Sport Organizations - Leigh Robinson

2. From Daily Management To High Politics: The Governance Of The International Olympic Committee - Jean-Loup Chappelet

3. The Contingent And Standards Governance Framework For National Governing Bodies - Denis Mowbray

4. The Planned Development Of Sport Organizations - Brian Minikin

5. Managing Customer Expectations Of Sport Organizations - Leigh Robinson

6. Approaches To Managing Performance In Sport Organizations - Peter Taylor

7. Forecasting The Performance Of Nations In Elite Sport - Simon Shibli, Veerle De Bosscher And Maarten Van Bottenburg

8. Corporate Social Responsibility In Sport - Stephen Morrow

9. Theoretical Approaches And Practical Strategies For Change Management - Peter Mcgraw, Tracy Taylor And Daniel Lock

Section 2: Managing Human Resources In Sport Organizations

10. Contemporary Issues In The Management Of Human Resources - Packianathan Chelladurai

11. Human Resource Management In Sport: A Service-Based Approach - Solha Husin

12. Volunteer Management In Sport - May Kim And Jina Bang

13. Sources Of Support For Employees In Sport Organizations - Boyun Woo Chapter

14. Psychological Contract In The Context Of Sport Organizations - Gonzalo Bravo, David Shonk And Doyeon Won

15. Managing Contingent Workers In Sport - Kyungro Chang

Section 3: The Marketing Of Sport

16. Contemporary Issues In Sport Marketing - Guillaume Bodet

17. Consumer Loyalty In Sport Participation Services - Guillaume Bodet

18. Relationship Marketing: From Theoretical Issues To Its Application By Sport Organisations - Alain Ferrand

19. Sport Spectators’ Segmentation - Guillaume Bodet And Iouri Bernache-Assollant

20. Sporting Goods Brands And Retail Store Dramatization - Patrick Bouchet

21. Sport Promotion Through Communication: A Mass Media Perspective - Daniel C. Funk And Kevin Filo

22. Sport Sponsorship: Definitions And Objectives - Pascale Quester And Charles Bal 23. Ambush Marketing - Benoit Séguin And Dana Ellis

Section 4: The Economics Of Sport

24. Contemporary Issues In The Economics Of Sport - Paul Downward

25. The Economic Analysis Of Sport Participation - Paul Downward, Fernando Lera-Lopez And Simona Rasciute

26. Expenditures On Sport Products And Services - Tim Pawlowski And Christoph Breuer

27. Do Sport Clubs Maximize Wins Or Profits? And Does It Make Any Difference? - Stefan Kesenne

28. International Sport League Comparisons - Helmut Dietl, Rodney Fort And Markus Lang

29. Attendance And Broadcast Demand For Professional Team Sport: The Case Of English League Football - Babatunde Buraimo

30. The Labor Market In Professional Team Sport: The Case Of Football Players In Europe - Bernd Frick

31. The Economic Benefits To Cities From Hosting Major Sport Events - Chris Gratton

32. The Future Of Sport Management - Leigh Robinson, Pakianathan Chelladurai, Guillaume Bodet And Paul Downward

474 pages, Hardcover

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