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Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features

• Includes case studies — examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
• Includes 4 new chapters that cover the newly added business-related features on You Tube.
• In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com

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Table of Contents

I Marketing Your Business Online with YouTube 5

1 How YouTube Can Help You Market Your Business 7

2 Developing Your YouTube Marketing Strategy 19

3 Tips for Producing More Effective YouTube Videos 35

Profile Blendtec 47

II Producing Your YouTube Videos 51

4 Understanding Audio/Video Technology 53

5 Shooting Webcam Videos 63

6 Shooting Semi-Pro Videos 73

7 Shooting Professional Videos 101

8 Editing and Enhancing Your Videos 109

Profile Charles Smith Pottery 129

III Managing Your YouTube Videos 133

9 Uploading Your Videos to YouTube 135

10 Creating a YouTube Presence 145

11 Incorporating YouTube Videos on Your Own Website 169

Profile Annette Lawrence, ReMax ACR Elite Group, Inc 176

IV Working with YouTube Video Slogs 183

12 Managing a Video Blog 185

13 Integrating Text Blogs and Video Blogs 195

Profile Stone Brewing Company 204

V Promotion and Monetization 209

14 Tracking Performance 211

15 Promoting Your YouTube Videos 223

Profile D-Link 247

Index 253

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289 pages, Paperback