BUSINESS: A CHANGING WORLD FERRELL O.C. HIRT G. FERRELL L. Bankowa.pl

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition,

Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available,

Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content, and the best teaching support around.

Table of Contents

Part 1 Business in a Changing World

Chapter 1 The Dynamics of Business and Economics

Chapter 2 Business Ethics and Social Responsibility

Chapter 3 Business in a Borderless World

Part 2 Starting and Growing a Business

Chapter 4 Options for Organizing Business

Chapter 5 Small Business, Entrepreneurship, and Franchising

Part 3 Managing for Quality and Competitiveness

Chapter 6 The Nature of Management

Chapter 7 Organization, Teamwork, and Communication

Chapter 8 Managing Service and Manufacturing Operations

Part 4 Creating the Human Resource Advantage

Chapter 9 Motivating the Workforce

Chapter 10 Managing Human Resources

Part 5 Marketing: Developing Relationships

Chapter 11 Customer Driven Marketing

Chapter 12 Dimensions of Marketing Strategy

Chapter 13 Digital Marketing and Social Networking

Part 6 Financing the Enterprise

Chapter 14 Money and the Financial System

Chapter 15 Accounting and Financial Statements

Chapter 16 Financial Management and Securities Markets

Appendices

Appendix A

Law Appendix

Personal Finance Appendix

Managing Information Appendix

596 pages, Paperback

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