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ENTREPRENEURSHIP AND SMALL BUSINESS: START-UP GROWTH AND MATURITY


BURNS P.

wydawnictwo: PALGAVE MACMILLAN, 2010, wydanie III

cena netto: 280.00 Twoja cena  266,00 zł + 5% vat - dodaj do koszyka

Entrepreneurship and Small Business

Start-up, Growth and Maturity


Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run.

The book outlines good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making, as well as chapters on family businesses, corporate, international and social entrepreneurship. Case insights, long case studies and discussion scenarios are used to practically demonstrate how concepts are implemented in successful small and growing companies.

Burns' text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management courses.


PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.


Table of Contents

PART 1: ENTREPRENEURSHIP
1. Entrepreneurship in the Twenty-first Century
2. Entrepreneurs and Owner-managers
3. Innovation and Entrepreneurship
4. Social and Civic Entrepreneurship

PART 2: START-UP
5. Developing Creativity and the Business Idea
6. Evaluating the Business Idea
7. Launching the Business
8. International Entrepreneurship
9. Running the Business
10. Financing the Business

PART 3: GROWTH
11. Planning for Growth
12. New Products and Services
13. Growing the Business
14. Developing the Business Plan
15. Exit: Failure and Success

PART 4: MATURITY
16. The Family Firm
17. From Entrepreneur to Leader
18. Corporate Entrepreneurship


544 pages, Paperback

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