Entrepreneurship and Small Business
Start-up, Growth and Maturity
Entrepreneurship& Small Business examines how firms develop from
start-up, both tracing growth and exploring failure. It studies entrepreneurs - what
motivates them, how they manage and lead, and how certain defining characteristics they
possess can help shape the businesses they run.
The book outlines good management practice for students and encourages and develops
entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive
coverage includes accounting control and decision-making, as well as chapters on family
businesses, corporate, international and social entrepreneurship. Case insights, long case
studies and discussion scenarios are used to practically demonstrate how concepts are
implemented in successful small and growing companies.
Burns' text is ideal for undergraduates, MBA students, and students taking specialist
postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New
Venture Creation within business and management courses.
PAUL BURNS is Professor of Entrepreneurship and Dean of the University
of Bedfordshire Business School, UK. He has previously held posts as Professor of Small
Business Development at Cranfield School of Management, UK, having joined it from Warwick
University Business School, UK. He also formerly served as Director of the 3i European
Enterprise Research Centre, researching small firms across Europe. He has been a Visiting
Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University
Business School, UK, where he developed the multi-media Small Business Programme which was
screened on BBC2. He is Fellow and a former President of the Institute for Small Business
and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur
Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.
Table of Contents
PART 1: ENTREPRENEURSHIP
1. Entrepreneurship in the Twenty-first Century
2. Entrepreneurs and Owner-managers
3. Innovation and Entrepreneurship
4. Social and Civic Entrepreneurship
PART 2: START-UP
5. Developing Creativity and the Business Idea
6. Evaluating the Business Idea
7. Launching the Business
8. International Entrepreneurship
9. Running the Business
10. Financing the Business
PART 3: GROWTH
11. Planning for Growth
12. New Products and Services
13. Growing the Business
14. Developing the Business Plan
15. Exit: Failure and Success
PART 4: MATURITY
16. The Family Firm
17. From Entrepreneur to Leader
18. Corporate Entrepreneurship
544 pages, Paperback