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VALUE-DRIVEN INTELLECTUAL CAPITALSULLIVAN P.wydawnictwo: WILEY, 1999, wydanie Icena netto: Value-Driven Intellectual Capital: How to Convert Intangible Corporate Assets Into Market Value Patrick H. Sullivan ISBN: 0-471-35104-0 Hardcover Pages: 304 Copyright: 2000 How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation? How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition? How can an organization affect the firm's stock price using the leverage of intellectual assets? Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:
The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value. Praise for Value-Driven Intellectual Capital "Twenty-first-century firms will live and breathe in an environment increasingly dominated by intellectual capital transactions. This book is a down-to-earth volume that pulls together, organizes, and articulates the best thinking of leading firms and practitioners. It is a must read for twenty-first-century business leaders charged with understanding, developing, and extracting value from intellectual capital.''-Joseph J. Daniele Senior Vice President, IP and Technology Commercialization SAIC Science Applications International Corporation "Intellectual capital
now rivals and soon will surpass financial capital as the essential foundation for
successful organizations operating in the 'New Economy.' Sullivan dissects the topic,
comprehensively laying it out in practical terms that can guide corporate action as
companies navigate these new waters. His book is required reading for every executive
wondering how to convert what the company knows into sustainable revenue."-James P.
O'Shaughnessy, Vice President and Chief Intellectual Property Counselor "Value-Driven Intellectual Capital is the how-to for managers everywhere who want to leverage their company's IC in today's knowledge economy."-Kevin G. Rivette, author, Rembrandts in the Attic "Superbly organized and clearly written, this book is a start-to-finish guide that traces Intellectual Capital Management from its beginnings and goes on to teach sophisticated approaches you can use today. Patrick Sullivan relates value creation and extraction concepts to corporate bottom-line profits and provides a virtual toolbag of techniques for practical application. For the curious reader as well as the experienced ICM professional, this is an important work in the field."-Stephen P. Fox, Associate General Counsel and Director of Intellectual Property, Hewlett-Packard Company
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