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E-Marketing Strategies

The Hows and Whys of Driving Sales Through e-Commerce

Sell Anything, Anywhere, Any Why, Anytime, at Any Price

The next generation of e-commerce has begun. From here on out, selling anything, anywhere, any way, anytime, and at any price will be the norm of doing business on the Internet. Your company will have to learn the new "Rules of the Road" and apply them to your e-marketing strategy. This book will help you understand how to position, price, and promote your company to online consumers within the changing nature of the Internet.

Cutting edge topics include

Ten rules for the New Economy

Protecting your business, your brand, and your customer

Acquiring customers with viral, permission, and affiliate marketing

Dynamic pricing, shopping bots, and wireless purchasing strategies

And much more

"Frank has combined [everyday language] with his in-depth knowledge of emerging Internet commerce to provide a roadmap of how business is changing in the New Economy and what you should do about it. Alan Hald, Co-founder, MicroAge www.microage.com

"The author, Frank Fiore, not only lays a solid foundation in the basics of e-marketing, but.. .his vision of e-commerce to come is the real value of this book." Gary K. Foote,Editor, The eMarketing Digest

FRANK FIORE is an e-commerce expert, consultant, and established author. He has been on the forefront of e-commerce from its Inception on the Net and with his experience as an online shopping guide and direct marketer of products, he knows and lives e-commerce from both sides of the transaction. He is currently president and co-founder of Concurrent Commerce Technologies, a leading dynamic pricing technology company in Phoenix, Arizona, and the Official Online Shopping Guide for About (www. about. corn). He frequents TV and radio talk show and print media circuits discussing the value of e-commerce and online shopping.

310 pages