REVENUE MANAGEMENT AND PRICING YEOMAN I. Bankowa.pl

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

Benefits

Helps students search for best practice examples of revenue management and pricing
Evaluates real situations faced by revenue managers
Helps students assess a problem without the pressure of operational time
Helps students reflect upon suggested solutions from the case studies

Table of Contents

Introduction, using the book.

Cases.

1. Revenue management basics in the charter boat industry.

2. EasyJet: an airline that changed our flying habits.

3. The Wedding Bell Blues.

4. The Right Price Consultants.

5. Revenue Management in Restaurants.

6. Dynamic Pricing of Distillate Products at Petroleum Terminals.

7. Free Nelson Mandela?

8. The politics & pricing of culture within society.

9. Sex & Saunas.

10. Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand using statistical methods.

11. Bolton Wanderers: a case of good practice in the football industry?

12. Unconstraining Demand Data at US Airways.

13. Revenue Management in the Health Care Industry.

14. Revenue Management in Visitor Attractions.

15. To Trust or Not to Trust: variable pricing and the customer.

16. Cases in Legal Aspects.

17. Understanding the Bid Price Approach to Revenue Management.

232 pages

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