|
MARKETING
BLYTHE J. wydawnictwo: SAGE, 2006, wydanie I cena netto: 88.00 Twoja cena 83,60 zł + 5% vat - dodaj do koszyka The Sage Course Companion on Marketing is an accessible introduction to the subject
that will help readers to extend their understanding of key concepts and enhance their
thinking skills in line with course requirements. It provides support on how to revise for
exams and prepare for and write assessed pieces. Readers are encouraged not only to think
like a marketer but also to think about the subject critically.
Designed to compliment existing textbooks for the course, the companion provides:
- Easy access to the key themes in Marketing
- Helpful summaries of the approach taken by the main course textbooks
- Guidance on the essential study skills required to pass the course
- Sample exam questions and answers, with common themes that must always be addressed in
an exam situation
- Quotes from leading thinkers in the field to use in exams and essays
- Taking it Further sections that suggest how readers can extent their thinking beyond the
"received wisdom"
The Sage Course Companion on Marketing is much more than a revision guide for
undergraduates; it is an essential tool that will help readers take their course
understanding to new levels and help them achieve success in their undergraduate course.
Paperback
182 pages
Po otrzymaniu zamówienia poinformujemy pocztą e-mail lub telefonicznie,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
|
