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HOSPITALITY MARKETINGFREEMAN J., KASER K.wydawnictwo: SW, 2002, wydanie Icena netto: Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities. Benefits: The Multimedia Module provides a variety of instructional resources, including an Annotated Instructor's Edition, Video, Instructor CD, and ExamView Pro assessment software Careers in hospitality marketing are a central theme throughout the text DECA Prep feature included to provide users with web sites information that includes activities that follow the guidelines set by DECA for DECA Association Events Students learn basic marketing concepts within the context of the hospitality industry, an interesting and practical approach 314 pages
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