IT'S ALL ABOUT CUSTOMERS

FRAZER-ROBINSON J.

wydawnictwo: KOGAN PAGES, 2003, wydanie I

cena netto: ~~144.00~~ Twoja cena 136,80 zł + 5% vat - dodaj do koszyka

'The price of the book is repaid hundreds of times over by the section headed "Seventeen Steps to Real Customer Loyalty"... I can recommend it without hesitation.'

Ken Clayton Managing Director, Michael Pines Communications

'John Frazer-Robinson knows better than anyone else the secret of how to generate a marketing "dialogue" that leads to a sale - and a satisfied Customer. Who could ask for more?' Tim Ditzler, Managing Partner, Your Best Year Yet LLC, USA

'Outstanding, comprehensive and comprehensible ... overall it's full of gems.' Judith Donovan CBE, Chairman, Judith Donovan Associates, and Chair of the UK Direct Marketing Association

'This blend of experience and innovative thinking is a wonderful guide to the new and not-so-new arts of converting Customers into loyalists and advocates of your brand. JFR reminds, teaches and delights us on every page.' Mike Freedman, Brand Developer and author, Cape Town, South Africa

'If you want to be challenged, you should read it.' Market iny' Business 'John generously shares his wealth of knowledge, wisdom and ideas ... great stuff.'

191 pages

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