New Product Development
Barclay I.Holds the BICG
Chair in Technology Management
Dann Z. Senior Lecturer,
School of Engineering at Liverpool John Moores University
Holroyd P. Visiting Fellow in
the. Technology Management Group, within the School of Engineering at Liverpool John
Moores University
Includes CD ROM
Provides animated 'versions'
of performance evaluation/improvement flow-charts on the CD ROM
The successful development,
production and commercial launch of a stream of new and/or modified products has become
one of the key factors in creating competitive advantage. Rapidly reducing development
lead times and product life cycles, coupled with the shift from mass production to mass
customisation are all increasing the pressure on product development activities and
processes. This is leading companies to adopt a 'right first time' philosophy together
with the constant review and improvement of their new product environment.
New product development (NPD)
performance needs to be constantly measured and action taken to improve current
performance. Improvements to NPD activities and processes can be radical or incremental.
They can be based on the review of past performance or the comparison of successful and
less successful products. Benchmarking against the best practice in other companies can be
used to advantage. Intuition also has its place. If you are interested in all or any of
these improvement methodologies, this workbook is for you.
The workbook provides
information and a structured framework that allows a company to tailor NPD performance
measurement and improvement methodologies to their particular circumstances. Part I
introduces relevant 'theory' relating to NPD trends, strategy and performance evaluation
and improvement. Part II covers the practical application of NPD strategy and performance
evaluation/improvement using action based flow-charts ('animated' versions of the
flow-charts are included on the CD-ROM). Part III covers the use of a structured NPD
assessment tool and methodology presented in paper and CD-ROM formats. Relevant case
studies and useful contacts and addresses are also included.
CONTENTS:
Introduction
The "educational"
package;
Practical application
The assessment tool and
methodology
The case studies
Useful contacts and
addresses.
READERSHIP: Managing
Directors; Sales and Marketing Directors; Product Development Directors; Product Managers.
256 pages