BUSINESS ECONOMICS HARRIS N. Bankowa.pl

Business Economics

Theory and Application

Neil Harris Associate Dean (Enhancement), Southampton Business School, Southampton Institute

Undaunting approach for students with very little prior knowledge of the subject
Includes economic theory which is used to explore j and analyse business issues and application of | this theory through international case studies
Demonstrates the links between economics, I strategy and marketing

The links to business are far more intrinsic than in other business economics textbooks where a business 'flavour' is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.

"Use an interesting, topical and, above all, relevant examples and case studies bring this economics analysis to life. A rare gem - an economics textbook which is readable!"-Dr Michael Huberts, Former Vice Principal, Cadbwy College, Bhmmgham.

CONTENTS:

What is business economics? an overview

How businesses produce

Making a profit?

Market forces

Markets in the real world

Competition and competitive strategy

Regulating market power

Strategy and business economics

Investing in the future

The macroeconomy and its impact on business

The ED and the international economy.

READERSHIP: Business Studies, Marketing, Accounting and HRM undergraduates. HND Business and Finance students. ICSA/CIMA Year 1 students.

320 pages

Po otrzymaniu zamówienia poinformujemy pocztą e-mail lub telefonicznie,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.