A New Brand of Expertise
How Independent Consultants,
Free Agents, and Interim Managers are Transforming the World of Work
Marion McGovern
President and co-founder of MSquared LLC in San Francisco
Dennis Russell Client Services Director, Praxis Executive Taskforce
Explains the booming market
for free agent professional talent
Details effective workplace strategies for both experienced and new independent
professionals, such as consultants and laid off managers
A New Brand of Expertise
uniquely clarifies the dynamics of the red-hot "free agent" workplace and
teaches the new skills and employment strategies independent professionals must master to
succeed. In today's quick and turbulent markets, companies often need specialized
professional talent on an interim basis to solve specific business problems, a major trend
creating huge opportunities and an alternative career track for many professionals.
A New Brand of Expertise
clarifies for independent professionals why companies need interim talent and how to
develop a skill set that matches market needs. Readers will learn effective methods for
uniquely marketing and branding themselves in order to develop a sustainable and
successful free agent career.
A new workplace; Why
companies use independent talent; Why individuals choose free agency; But what do they
really do; Calculating the risk; Marketing your brand; Selling the concept and yourself;
Fees in the new world; Contractual issues; The intermediaries; The internet
intermediaries; Doing the work; Free agent self portraits; The future of work.
Readership: Professional
managers, HR professionals independent consultants
192 pages