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Capitalizing on Knowledge

David Skyrme Consultant, and author of Knowledge Networking: Creating the Collaborative Enterprise, Butterworth-Heinemann (1999). Also contributor to other B-H titles: The Knowledge Management Yearbooks 1999-2000, and Knowledge Horizons.

• Demonstrates how the overlap of the two high profile strands of e-business and knowledge management is creating new k-business opportunities
  
• Describes new business models for marketing knowledge over the Internet
  
• Provides practical guidelines for packaging knowledge and participating in knowledge markets.

This book, written for knowledge management practitioners, is based on a good theory and two great insights. The theory is that, in our increasingly virtual world, knowledge has commercial value. The insights are, first, that the commercialization of knowledge and the growth of e-business are rapidly converging and, second, that all business will soon be e-businesses. It follows that all businesses must understand their knowledge assets and find ways to exploit their commercial value. This book shows how.

Writtten by one of the original KM practitioners, the book is easy to read and has a down-to-earth practical flavour, with lots of case histories and nearly 50 self-contained "knowledge nuggets". If you accept the theory and recognise the insights, then buy the book and learn how to capitalize on your knowledge assets.

David Skyrme has observed and reflected on the KM community from its inception and he has acquired a better overview of the practices of knowledge management than any one I know. When he now focuses his considerable analytical skills on the art of using the internet to create a profitable knowledge business he is worth listening to. This is a very rich book; as full of useful insights as it is free of hype! A must-read for any aspiring knowledge capitalist.

Capitalizing on Knowledge is an excellent example of its own message: Exploit what you know to the benefit of the k-providers, k-enablers and k-seekers alike.

The book is a comprehensive source of insights and inspiration from someone who has been there. Skyrme is a true practitioner with a deep understanding of the forces behind the future knowledge business and its vast opportunities.

Klas Mellander, Chief learning designer, Celemi

David Skyrme has a clarity of thinking and a straightforward style that is a very welcome contribution to knowledge management. Capitalizing on Knowledge is an important road map for managers who wish make practical use of knowledge management. Gerry McGovern, Author of 'Content Critical' and 'The Web Content Style Manual'

Anyone seriously interested in knowledge commerce can benefit greatly from David Skyrme's ground breaking exploration of the intellectual capital fission and fusion
being ignited in the emergence of the next generation e-knowledge market frontier.. Bryan Davis, President, The Kaieteur Institute For Knowledge Management

Deeply pragmatic without being patronising - a fascinating exploration of the gritty, practical end of engaging in the Knowledge Economy. Dave Snowden, Director (EMEA), IBM Institute for Knowledge Management

Knowledge is at the heart of wealth creation. Capitalizing on Knowledge is a most impressive coverage, with illustrative and practical references, on an emerging very important value space - creation and growth of knowledge business... Leif Edvinsson, Professor of Knowledge Economics, Lund University, Sweden

In brief

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services.

Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.

Contents

Knowledge inside-out; E-business: a platform for knowledge; K-business: new markets, new models; Online knowledge markets; Productizing knowledge; Marketing revisited; The 10Ps of Internet marketing; Developing a k-business; Directions and dilemmas; Appendices.

Readership: Business managers who are thinking about new business opportunities enabled by e-commerce; Knowledge managers who are planning how to leverage their organization's knowledge into product and service revenues; Management consultants who are seeking new ideas and frameworks for use with clients; business students and researchers of e-commerce and knowledge management.

352 pages