Building Customer-Based
Project Organizations
Jeffrey K. Pinto, Pekka Rouhiainen
How to Ensure That the
Customer Is Truly Your Number One Priority
How do winning organizations
such as General Electric, Ericsson, and Nokia use project management to reduce time to
market, trim inventory and supplier costs, and minimize obsolescence in their product
lines? Why do so many companies fail when trying to do the same?
In Building Customer-Based
Project Organizations, two inter-nationally recognized project management gurus reveal the
secrets behind these fabulous successes. Jeffrey Pinto and Pekka Rouhiainen demonstrate
that building and maintaining long-term customer relationships is the key to successful
project management, offering a method and an implementation strategy that companies can
use to streamline their development and supply chain operations.
This manual for success shows
project managers how to:
- Place
the customer at the center of the company's operational strategy
- Use
customer needs to drive project development and supply chain management
- Deliver
greater value to the customer and the business
- Increase
efficiency, responsiveness, and profitability
By following the clearly
stated principles and methodology presented in Building Customer-Based Project
Organizations, companies in any business sector can "get it right" the first
time and build long-term customer relationships that will continue to increase
profitability far into the future.
220 pages
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