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COMPETING ANALYTICSDAVENPORT T., HARRIS J.wydawnictwo: HARVARD BUSINESS, 2007, wydanie Icena netto: You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning," Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics. Contents Foreword by Gary Loveman Acknowledgments Part One The Nature of Analytical Competition 1 The Nature of Analytical Competition Using Analytics to Build a Distinctive Capability 2 What Makes an Analytical Competitor? Defining the Common Key Attributes of Such Companies 3 Analytics and Business Performance Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage 4 Competing on Analytics with Internal Processes Financial, Manufacturing, R&D, and Human Resource Applications 5 Competing on Analytics with External Processes Customer and Supplier Applications Part Two Building an Analytical Capability 6 A Road Map to Enhanced Analytical Capabilities Progressing Through the Five Stages of Development 7 Managing Analytical People Cultivating the Scarce Ingredient That Makes Analytics Work 8 The Architecture of Business Intelligence Aligning a Robust Technical Environment with Business Strategies 9 The Future of Analytical Competition Approaches Driven by Technology,Human Factors, and Business Strategy Notes Index About the Authors Hardcover, 218 pages
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