| |||||
• polskie
• Zamów informacje o nowościach z wybranego tematu • kontakt |
WIKINOMICS: HOW MASS COLLABORATION CHANGES EVERYTHINGTAPSCOTT D.wydawnictwo: PORTFOLIO, 2007, wydanie IIcena netto: In the last few years, traditional collaboration - in a meeting room, a conference call, even a convention center - has been superceded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant primer on one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand the key forces driving competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how the masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, and even building motorcycles. You'll read about:
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. Don Tapscott , one of the world's leading authorities on business strategy, is Chief Executive of international think tank New Paradigm. New Paradigm, founded in 1993, produces groundbreaking research focused on the role of technology in productivity, business design, effectiveness and competitiveness. Tapscott recently completed a $4 million investigation of how firms will innovate in the 21st Century entitled IT and Competitive Advantage, funded by 22 global corporations. The project continues in 2006. Tapscott is the author of 10 widely read books about information technology in business and society, including Paradigm Shift, Growing Up Digital and The Naked Corporation. His new book (coming January, 2007), co-authored with Anthony Williams, is Wikinomics: How Mass Collaboration Changes Everything. He is also adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. His clients include top executives at many of the world's largest corporations and government leaders from many countries. He holds a Master's degree in Research Methodology and an (Hon.) Doctor of Laws.Anthony D. Williams is an author and avid researcher with over a decade of experience examining the impact of new technologies on social and economic life. His work has been featured in Business 2.0 and Optimize magazine and widely circulated in syndicated research programs. Anthony is Vice President and Executive Editor at New Paradigm where he is responsible for ensuring high standards of quality, innovation, effective communication, and client value. He has authored numerous influential reports on innovation and intellectual property for New Paradigm, most recently for a $5 million multi-client investigation on IT and competitive advantage. Anthony was previously a leader in Digital 4Sight's multi-client research business. He led a multi-million dollar effort to understand how transparency is revolutionizing business and helped charter a new course for digital governance for a global consortium of twenty top-level government agencies. Anthony holds a Masters in Research from the London School of Economics and is a PhD candidate in the Department of Government. Contents Introduction Subtitles 1. Wikinomics 2. The Perfect Storm 2. The Peer Pioneers 4. Ideagoras 5. The Prosumers 6. The New Alexandrians 7. Platforms for Participation 8. The Global Plant Floor 9. The Wiki Workplace 10. Collaborative Minds 11. The Wikinomics Playbook Acknowledgments Notes Index Hardback, 324 pages Reviews What people are saying about 'Wikinomics' "If you think you know it all already, think again - Don Tapscott and Anthony Williams provide deep insights and clarify early trends at the dynamic intersection of collaboration and leading edge IT, stopping along the way to address innovative approaches to managing intellectual property, the emerging prosumer society where anyone can simultaneously be a producer or consumer, and open platforms to harness collective intelligence. Not content to merely report on this revolution, they cogently explain root causes and provide key insights that any business or technology leader must have to remain competitive." Joseph Weinman, Executive Director, Strategy and Emerging Services, ATT "No company today, no matter how large or how global, can innovate fast enough or
big enough by itself. Collaboration - externally with consumers and customers, suppliers
and business partners, and internally across business and organization boundaries - is
critical. Wikinomics reveals the next historic step - the art and science of mass
collaboration where companies open up to the world. It is an important book." "A deeply profound and hopeful book. Wikinomics
provides compelling evidence that the emerging 'creative commons' can be a boon, not a
threat to business. Every CEO should read this book and heed its wise counsel if they want
to succeed in the emerging global economy." "Not only a superb book, but an essential one
for anyone who wants to understand the major forces that will revolutionize the way
organizations perform and the way they are led." "Wikinomics illuminates the truth we
are seeing in markets around the globe. The more you share, the more you win. Wikinomics
sheds light on the many faces of business collaboration and presents a powerful new
strategy for business leaders in a world where customers, employees, and low-cost
producers are seizing control." "One of the most profound shifts transforming
business and society in the early 21st century is the rapid emergence of open,
collaborative innovation models. Wikinomics captures and explains this in a way that
demands the immediate attention of every business, academic and government leader who is
interested in driving change." "Wikinomics explains that the Net is
no longer just abut Web sites - it's changing innovation, the corporation, and every
industry. Business Executives who want to be able to stay competitive in the future should
read this compelling and excellently written book." "In an era of globalization in every industry,
collaboration is more important than ever. Tapscott and Wiliams have found a way to help
companies gain efficiencies by revealing a unique blend of peer interaction, creative
modeling and collaboration, or as they call it - Wikinomics." "I love this book. How counter-intuitive is it
that openness, peering, sharing, and acting globally would become key to corporate
competitiveness, growth and profit? Mass collaboration is the most disruptive development
in business in a long time. Consider Wikinomics your survival kit." "Wikinomics highlights a sea change
in business today. Customers have more knowledge and power, corporate boundaries are
becoming more porous, and people can now collaborate on a scale previously unthinkable.
The consequences will be significant if businesses fail to recognize these shifts or, more
importantly, find ways to capitalize on them. Wikinomics will help you understand
the changes, why they should be good news for businesses, and how to win in this new
world." "A MapQuest-like guide to the future of the
business to consumer relationship. This book should be invaluable to any manager - helping
us chart our way in an increasingly digital world." "After the crash of the dotcoms many business
leaders breathed a sigh of relief that their traditional business model was safe.
Wikinomics shows how such complacency is foolish. Fueled by the global adoption of the
Internet, which has enabled new forms of collaboration and spawned new types of
communities, we are entering a second bigger wave of the Internet age. What an insightful
analysis of the business upheaval we are facing!" "Wikinomics heralds the biggest
change in collaboration to date. Thanks to the Internet, masses of people outside the
boundaries of traditional hierarchies can innovate to produce content, goods and services.
In order to understand the opportunities this presents for companies, read this book. "An extraordinary book. Tapscott and his team
continuously break new ground, with insights and revelations that undoubtedly will define
our marketplace and the organizational ethos of the future. Forward thinking leaders need
to understand what this book offers. It was highly meaningful learning for me." "Knowledge creation happens in social networks
where people learn and teach each other. Wikinomics shows where this phenomenon is headed
when turbo charged to engage the ideas and energy of customers, suppliers, producers in
mass collaboration. It's a must-read for those who want a map of where the world is
headed." "Wiknomics captures and explains the
essential nature of the next generation of the Internet - how collaboration and
communication technologies are democratizing the creation of value. An insightful,
engaging and very important book." Introduction to the Book Throughout history corporations have organized themselves according to strict hierarchical lines of authority. Everyone was a subordinate to someone else - employees versus managers, marketers versus customers, producers versus supply chain subcontractors, companies versus the community. There was always someone or some company in charge, controlling things, at the "top" of the food chain. While hierarchies are not vanishing, profound changes in the nature of technology, demographics, and the global economy are giving rise to powerful new models of production based on community, collaboration, and self-organization rather than on hierarchy and control. Millions of media buffs now use blogs, wikis, chat rooms, and personal broadcasting to add their voices to a vociferous stream of dialogue and debate called the "blogosphere." Employees drive performance by collaborating with peers across organizational boundaries, creating what we call a "wiki workplace." Customers become "prosumers" by cocreating goods and services rather than simply consuming the end product. So-called supply chains work more effectively when the risk, reward, and capability to complete major projects - including massively complex products like cars, motorcycles, and airplanes - are distributed across planetary networks of partners who work as peers. Smart companies are encouraging, rather than fighting, the heaving growth of massive online communities - many of which emerged from the fringes of the Web to attract tens of millions of participants overnight. Even ardent competitors are collaborating on path-breaking science initiatives that accelerate discovery in their industries. Indeed, as a growing number of firms see the benefits of mass collaboration, this new way of organizing will eventually displace the traditional corporate structures as the economy's primary engine of wealth creation. Already this new economic model extends beyond software, music, publishing, pharmaceuticals, and other bellwethers to virtually every part of the global economy. But as this process unravels, many managers have concluded that the new mass collaboration is far from benign. Some critics look at successful "open source" projects such as Linux and Wikipedia, for example, and assume they are an attack on the legitimate right and need of companies to make a profit. Others see this new cornucopia of participation in the economy as a threat to their very existence (has anyone bought a music CD lately?). We paint a very different picture with the evidence we have accumulated in this book. Yes, there are examples of pain and suffering in industries and firms that have so far failed to grasp the new economic logic. But the forthcoming pages are filled with many tales of how ordinary people and firms are linking up in imaginative new ways to drive innovation and success. A number of these stories revolve around the explosive growth of phenomena such as MySpace, InnoCentive, flickr, Second Life, YouTube, and the Human Genome Project. These organizations are harnessing mass collaboration to create real value for participants and have enjoyed phenomenal successes as a result. Many mature firms are benefiting from this new business paradigm, and we share their stories too. Companies such as Boeing, BMW, and Procter & Gamble have been around for the better part of a century. And yet these organization and their leaders have seized on collaboration and self organization as powerful new levers to cut costs, innovate faster, co-create with customers and partners, and generally do whatever it takes to usher their organizations into the twenty-first century business environment. This book, too, is the product of several long-running collaborations. In the last few years the New Paradigm team has conducted several large multiclient investigations to understand how the new Web (sometimes called the Web 2.0) changes the corporation and how companies innovate, build relationships, market, and compete. A $3 million study in 2000-2001 examined the rise of an increasingly mobile and pervasive Web and its impact on business models.
Billions of connected individuals can now actively participate in innovation, wealth creation, and social development in ways we once only dreamed of. And when these masses of people collaborate they can collectively advance the arts, culture, science, education, government, and the economy in surprising but ultimately profitable ways. Companies that engage with these exploding Web-enabled communities are already discovering the true dividends of collective capability and genius. To succeed, it will not be sufficient to simply intensify existing management strategies. Leaders must think differently about how to compete and be profitable, and embrace a new art and science of collaboration we call wikinomics. This is more than open source, social networking, so-called crowdsourcing, smart mobs, crowd wisdom, or other ideas that touch upon the subject. Rather, we are talking about deep changes in the structure and modus operandi of the corporation and our economy, based on new competitive principles such as openness, peering, sharing, and acting globally. The results of this foundational research are proprietary to the members that funded it, including over one hundred in-depth reports and countless executive briefings, seminars, and workshops. However, our work with these companies inspired us to devote weekends and evenings to write a book that would take this work to the next level and inspire a broad audience to apply its ideas, frameworks, and guidelines. In the process, we, as authors, learned something about collaboration too. We authored these pages on separate continents, with Don working primarily from Toronto, Canada, and Anthony based in London, England. When we were both working on the manuscript at the same time we hooked up with a Skype connection, talking, exchanging material, or being silent as appropriate. At times it felt like we were in the same room. We have also collaborated intensely with over a hundred leading thinkers and practitioners. Their roles in bringing this book to life is graciously acknowledged below. In one interesting twist we decided that the best way to come up with a great subtitle was to hold an open discussion on the Web. Within twenty-four hours we had dozens of great subtitle suggestions - the best of which are listed on the Subtitles page. Most notably, with Wikinomics we're making a modest attempt to reinvent the concept of a book. You'll note that the final chapter, The Wikinomics Playbook, has only fifteen words: "Join us in peer producing the definitive guide to the twenty-first-century corporation on www.wikinomics.com." It is our hope that this book will transcend its physical form to become a living, real-time, collaborative document, co-created by leading thinkers. As such, we view the book as a call to arms to create a wikinomics community. And we hope that the book and community will be uniquely helpful to corporate practitioners and anyone who wants to participate in the economy in new ways.
Po otrzymaniu zamówienia poinformujemy pocztą e-mail lub telefonicznie, |
