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ANALITICS AT WORK: SMARTER DECISIONS BETTER RESULTS
DAVENPORT TH. wydawnictwo: HBP, 2010, wydanie I cena netto: 113.00 Twoja cena 107,35 zł + 5% vat - dodaj do koszyka Most companies have massive amounts of data at their disposal, yet fail to
utilize it in any meaningful way. But a powerful new business tool - analytics - is
enabling many firms to aggressively leverage their data in key business decisions and
processes, with impressive results.
In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed
how pioneering firms were building their entire strategies around their analytical
capabilities. Rather than "going with the gut" when pricing products,
maintaining inventory, or hiring talent, managers in these firms use data, analysis, and
systematic reasoning to make decisions that improve efficiency, risk-management, and
profits.
Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal
how any manager can effectively deploy analytics in day-to-day operations?one business
decision at a time. They show how many types of analytical tools, from statistical
analysis to qualitative measures like systematic behavior coding, can improve decisions
about everything from what new product offering might interest customers to whether
marketing dollars are being most effectively deployed.
Based on all-new research and illustrated with examples from companies including Humana,
Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide
outlines the five-step DELTA model for deploying and succeeding with analytical
initiatives. You'll learn how to:
× Use data more effectively and glean valuable analytical insights
× Manage and coordinate data, people, and technology at an enterprise level
× Understand and support what analyticalleaders do
× Evaluate and choose realistic targets for analytical activity
× Recruit, hire, and manage analysts
Combining the science of quantitative analysis with the art of sound reasoning, Analytics
at Work provides a road map and tools for unleashing the potential buried in your
company's data.
Scores of books and articles have been written in the popular press and mainstream
marketplace about leadership: who leaders are, what they do, and why they matter. Yet in
academia, there is a dearth of rigorous research, journal articles, or doctoral programs
focused on leadership as a discipline. Why do top business schools espouse mission
statements that promise to "educate the leaders of the future"- yet fail to give
leadership its intellectual due?
Thomas H. Davenport is the President's Distinguished Professor of
Information Technology and Management at Babson College and the author, co-author or
editor of thirteen books. Jeanne G. Harris is Executive Research Fellow and Director of
Research for the Accenture Institute for High Performance. Robert Morison has been leading
business research in professional services firms for over twenty years and is a coauthor
of Workforce Crisis (Harvard Business Press, 2006).
240 pages, Hardcover
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