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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

John Williams, Teaches and researches at Sheffield Hallam University and is an external examiner.
Tony Curtis, CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.

Contents
Managment and marketing roles;
Recruiting the team;
Developing the team;
Managing Change;
Project Management;
Knowledge management and market research;
Developing and implementing marketing plans;
Marketing communications and customer service

Paperback, 400 pages