| |||||
• polskie
• Zamów informacje o nowościach z wybranego tematu • kontakt |
MEDICAL SERVICE MARKET IN POLANDGĄSOWSKI J.wydawnictwo: AG.DZIEN.RAPORT, 2003, wydanie Icena netto: "The medical service market" The report presented here is addressed to all units and people interested in the medical service market, especially to: health service establishments managers, representatives of the institutions which finance the health service trade (banks, leasing companies, investment funds) and all entrepreneurs funding health care packets for their employees. The aim of our report is to present the basic issues of the medical service, which is undergoing one of the most dynamic and interesting developments amongst many segments of the Polish service sector. Due to the unclear situation of the public medical service establishments and the imprecise evolutionary directions of the Polish healthcare system, we have focused in our analysis on this part of medical service market which has been developed by private units. Since the reform of the health service in 1999, the market of the medical service has attracted foreign investments, the value of which is estimated at more than billion of PLN. As the result of introducing the elements of the free market into the health care system, a buoyant and modern sector of non public establishments has appeared. Their activity draws attention to the high rate of change in this area, and highlights the lack of enough investment in Polish healthcare. In the opinion of the trade experts, the state medical service market has not been fully established and subdivided yet. The introduction of a larger stream of the investments coupled with the demands associated with Poland joining the European Union will force the medical service trade to undergo another crucial transformations. In this report we will try to capture the current state of the medical service market and its probable scenarios of development. In the second chapter of the report we will describe the transformations in the medical service trade from the 80's till August 2003. In the third chapter we will try to estimate the potential of the of the medical service market and to see the factors which create this potential. The fourth chapter presents the law regulations on the medical service both these for HCE and those for the private surgeries. In chapter five we divide the medical service market into segments and we look at them via the prism of the specifics of the activities of the individual health care establishment and different kinds of medical specialisations. The sixth chapter of our report is devoted to the increasing role of the health insurance on the medical services market, whereas in chapter seven we present the comparison of the standard medical service prices offered by big and small health care establishments, units with a strong reputation and by these only starting their activity in the trade, the metropolitan establishments and medical firms from smaller towns. In the eighth chapter we look at the investments in the medical service trade and in the ninth chapter we focus on the medical equipment market and particularly on the purchases by the health care establishments. The tenth chapter is devoted to the management of the health care establishments, the eleventh involves a wide analysis of promotion and marketing aspects of the medical service firms' activity ( including the promotion and advertising of these units, the role of public relation activities and the increasing significance of the Internet in the medical units image creation). In the next - twelfth chapter of the report we look at the ways of the authorisation of the medical service trade firms, we describe the most important trade certificates and highlight their increasing popularity. In the final chapters - the thirteenth and fourteenth - we present mainly the problems of our trade and the perspectives of its development in the nearest years. We hope that our report, which is one of so few studies on the private health service in Poland, will turn out to be a valuable source of the information useful for the discussion of the future of the health service in Poland. We also hope that the announced changes in the health care system in Poland will initiate dynamic and spectacular development of the medical service units and it will be pleasure for us to describe the future of this trade in the second edition of our report. Contents 1. Introduction 92 pages
Po otrzymaniu zamówienia poinformujemy pocztą e-mail lub telefonicznie, |
