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THE ROLE OF INNOVATIONS CREATED IN THE INTERNATIONALIZATION PROCESS FOR COMPANY PERFORMANCE
DYMITROWSKI A. wydawnictwo: PWN, 2014, wydanie Icena netto: 119.35 Twoja cena 113,38 zł + 5% vat - dodaj do koszyka The Role of Innovations
Created in the Internationalization Process for Company Performance
It is commonly believed that innovations are crucial in company's actovity. The
significance of the role that is assigned to the issue of innovation is confirmed by
numerous scientific research studies that indicate the existence of a link between
innovativeness and company performance. In terms of the dynamically progressing process of
globalization it seems that the relationship between innovation and company performance
should be examined in the context of entities participating in international expansion.
The process of internationalization may influence the creation of innovations by
enterprises and at the same time the achieved results.
161 pages, Hardcover
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