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SUCCESSFUL PROJECT MANAGEMENT

YOUNG T.L., wydawnictwo: KOGAN PAGE, 2013, wydanie IV

cena netto: ~~67.50~~ Twoja cena 64,13 zł + 5% vat - dodaj do koszyka

Successful Project Management "Successful Project Management, 4th edition", is an essential guide for anyone who wants to improve the success rate of their projects. It will help managers to maintain a balance between the demands of... >>>

INTERNATIONAL DICTIONARY OF MARKETING

YADIN D., wydawnictwo: KOGAN PAGES, 2002, wydanie I

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

Description This uniquely useful dictionary provides over 2,000 encyclopaedic marketing-related definitions. Its coverage of marketing disciplines includes: - marketing communications; - the media; - advertising; - public... >>>

STRATEGIC THINKING

WOOTON S. HORNE T., wydawnictwo: KOGAN PAGE, 2010, wydanie III

cena netto: ~~120.20~~ Twoja cena 114,19 zł + 5% vat - dodaj do koszyka

Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write... >>>

HANDBOOK OF FIELD MARKETING

WILLIAMS A. MULLIN R., wydawnictwo: KOGAN PAGE, 2010, wydanie I

cena netto: ~~138.60~~ Twoja cena 131,67 zł + 5% vat - dodaj do koszyka

Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field... >>>

EFFECTIVE PEOPLE MANAGEMENT

WELLINGTON P., wydawnictwo: KOGAN PAGE, 2011, wydanie I

cena netto: ~~123.20~~ Twoja cena 117,04 zł + 5% vat - dodaj do koszyka

Effective People Management: Improve Performance, Delegate More Effectively, Handle Problem Staff and Manage Conflict Effective People Management gives the reader a robust understanding of all the key activities involved in managing... >>>

MEDIA MONOLITHS

TUNGATE M., wydawnictwo: KOGAN PAGE, 2005, wydanie I

cena netto: ~~140.00~~ Twoja cena 133,00 zł + 5% vat - dodaj do koszyka

In an increasingly cluttered media landscape, an elite group of brands stand out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. How have they succeeded? What marketing strategies have enabled them to... >>>

THE PROFFESIONAL RECRUITER'S HANDBOOK

SWAIN A. NEWELL-BROWN J., wydawnictwo: KOGAN PAGE, 2009, wydanie I

cena netto: ~~149.00~~ Twoja cena 141,55 zł + 5% vat - dodaj do koszyka

"The Professional Recruiter's Handbook" is a thorough guide to achieving success as a recruiting consultant. The authors explore the techniques used by the most successful recruiters, both agency and client-side, to understand what... >>>

HOW TO BE A BRILLIANT THINKER: EXERCISE YOUR MIND AND FIND CREATIVE

SLOANE P. / SOLUTIONS, wydawnictwo: KOGAN PAGE, 2010, wydanie I

cena netto: ~~69.30~~ Twoja cena 65,84 zł + 5% vat - dodaj do koszyka

Leading speaker on innovation and creativity Paul Sloane helps readers think in powerful new ways. It shows how to harness techniques in lateral thinking, analytical thinking, problem analysis, idea generation, and other areas to become... >>>

MANAGING BUSINESS RISK

REUVID J., wydawnictwo: KOGAN PAGE, 2005, wydanie II

cena netto: ~~385.00~~ Twoja cena 365,75 zł + 5% vat - dodaj do koszyka

The balance between risk and reward is the very essence of business. You have to take risks in order to generate returns and, generally speaking, higher returns involve greater risks. In a world of increasing complexity and uncertainty, companies... >>>

FIT TO BUST: HOW GREAT COMPANIES FAIL

PHILIPS T., wydawnictwo: KOGAN PAGE, 2011, wydanie I

cena netto: ~~89.40~~ Twoja cena 84,93 zł + 5% vat - dodaj do koszyka

Warren Buffet remarked that it takes 20 years to build a reputation and five minutes to ruin it. "If you think about that, you'll do things differently." Journalist Tim Phillips turns his eye toward the most avoidable business ... >>>

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