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CAREER APTITUDE AND SELECTION TESTE

BARRETT J., wydawnictwo: KOGAN PAGE, 2001, wydanie I

cena netto: ~~55.00~~ Twoja cena 52,25 zł + 5% vat - dodaj do koszyka

Career, Aptitude and Selection Tests If you enjoy a particular sport or activity, it's most likely that you're good at it. The same applies to work. If someone enjoys their job they are better motivated and, as a result, perform better. ... >>>

CRM IN FINANCIAL SERVICES

FOSS B., STONE M, wydawnictwo: KOGAN PAGE, 2002, wydanie I

cena netto: ~~450.00~~ Twoja cena 427,50 zł + 5% vat - dodaj do koszyka

Merlin gets under the skin of CRM issues in financial services, drawing together strong examples of best practice. Essential reading for companies who want to get it right, this book dispels the CRM myth that one size fits all. If you think you... >>>

BRAND NEW BRAND THINKING

BASKIN M., wydawnictwo: KOGAN PAGE, 2003, wydanie I

cena netto: ~~200.00~~ Twoja cena 190,00 zł + 5% vat - dodaj do koszyka

Contributions from 11 of the world's leading advertising and branding authorities into one unique volume. 'This book matters... You don't have to agree with everything it says... you may even violently disagree with some of it... but it'll... >>>

INTERNATIONAL DICTIONARY OF MARKETING

YADIN D., wydawnictwo: KOGAN PAGES, 2002, wydanie I

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

Description This uniquely useful dictionary provides over 2,000 encyclopaedic marketing-related definitions. Its coverage of marketing disciplines includes: - marketing communications; - the media; - advertising; - public... >>>

IT'S ALL ABOUT CUSTOMERS

FRAZER-ROBINSON J., wydawnictwo: KOGAN PAGES, 2003, wydanie I

cena netto: ~~144.00~~ Twoja cena 136,80 zł + 5% vat - dodaj do koszyka

'The price of the book is repaid hundreds of times over by the section headed "Seventeen Steps to Real Customer Loyalty"... I can recommend it without hesitation.' Ken Clayton Managing Director, Michael Pines Communications 'John... >>>

THE PHILOSOPHY OF BRANDING

BRAUN T., wydawnictwo: KOGAN PAGE, 2004, wydanie I

cena netto: ~~106.00~~ Twoja cena 100,70 zł + 5% vat - dodaj do koszyka

'Thom Braun's mission, in this eclectic and readable book, is to get us thinking and, whether he's relating Plato to Persil or Descartes to Diet Coke, that's just what he does. No marketer will think about their job in the same way after reading... >>>

NEW STRATEGIC BRAND MANAGEMENT

KAPFERER J., wydawnictwo: KOGAN PAGE, 2004, wydanie I

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

"the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of... >>>

MEDIA MONOLITHS

TUNGATE M., wydawnictwo: KOGAN PAGE, 2005, wydanie I

cena netto: ~~140.00~~ Twoja cena 133,00 zł + 5% vat - dodaj do koszyka

In an increasingly cluttered media landscape, an elite group of brands stand out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. How have they succeeded? What marketing strategies have enabled them to... >>>

STRATEGIC HUMAN RESOURCE MANAGEMENT A GUIDE TO ACTION

ARMSTRONG M., wydawnictwo: KOGAN PAGE, 2006, wydanie III

cena netto: ~~175.00~~ Twoja cena 166,25 zł + 5% vat - dodaj do koszyka

Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Strategic Human... >>>

BUSINESS TO BUSINESS MARKET RESEARCH

MCNEIL R., wydawnictwo: KOGAN PAGE, 2005, wydanie I

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

Practical and authoritative, this book is the definitive guide to B2B market research. Taking a clear, step-by-step approach it describes and explains the various tools, techniques and processes of research that are undertaken entirely within the... >>>

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